University of British Columbia would like the ability to customize the text of their Marketing - Referral links. UBC would like to use a YouTube video for the "Course Website" marketing referral link to make it easier to connect with an audience who prefers to watch a video rather than read text, but seeing "Course Website" may be confusing to the viewer. Instead of a "Course Website" link, the text of the link could be updated to "Course Information" or "Program Information."

Another reason why it would be nice to have the ability to customize the text of marketing referral links is for those who would like to provide additional information regarding their credentials, but are not issuing credentials for course completions, such as professional associations who issue membership badges.