Organic Intelligence has their own Practitioner's Directory, and would like the ability to have an issuer-defined URL field for each recipient/credential in order to add their recipient's directory profile link. Ideally, the issuer-defined URL are displayed near the recipient's LinkedIn and Twitter URLs on the credential view page.

Currently, most viewers start off by viewing a coach's (recipients of Organic Intelligence's credentials) website. This website has their credentials embedded, and will allow viewers to view and verify the recipient's credentials. When the viewer decides to view a coach's credentials, they are redirected away from the coach's website to credential.net. After viewing the credential, it may be unclear to the viewer on what they should do next. By adding an issuer-defined URL field, it will allow viewers to learn more about the credential holder and get directed to the issuer's website/directory, thus providing significant SEO value directly.