Organic Intelligence has their own Practitioner's Directory, and would like the ability to have an issuer-defined URL field for each recipient/credential in order to add their recipient's directory profile link. Ideally, the issuer-defined URL are displayed near the recipient's LinkedIn and Twitter URLs on the credential view page.
Currently, most viewers start off by viewing a coach's (recipients of Organic Intelligence's credentials) website. This website has their credentials embedded, and will allow viewers to view and verify the recipient's credentials. When the viewer decides to view a coach's credentials, they are redirected away from the coach's website to After viewing the credential, it may be unclear to the viewer on what they should do next. By adding an issuer-defined URL field, it will allow viewers to learn more about the credential holder and get directed to the issuer's website/directory, thus providing significant SEO value directly.